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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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/ Categories: Brief History

From the 1874 DuPage Atlas – Philip Beckman


In 1853, the Peter and Eleanore Beckman family emigrated from Bavaria with three daughters and four sons. One of the teenaged sons was Philip, who had already been apprenticed in harness-making. Starting on the east coast, Philip worked his way to Chicago and by 1859, he was settled in Naperville with his new bride, Elizabeth Pfeiffer.

Philip was employed at Martin Ward’s harness shop on the corner of Washington Street and what used to be known as Water Street, now an extension of Chicago Avenue. Philip eventually bought out Ward and ran the harness and saddlery for many years, tanning hides and furs, making his own horse collars, and selling manufactured goods such as buggy whips. By 1893, it became obvious that buggy whips were going the way of, well, buggy whips and Philip sold the business. 


Philip tore down Ward’s original frame building and built a two-story brick structure in its place. That building was then taken down during the 1920s and Jimmy’s Grill now operates on the point where his shop once stood. 

During his Naperville years, Philip served as a volunteer fireman, school director, and city road commissioner. He and Elizabeth also owned farmland that they rented out and grew their family to nine children, all of whom were musical. The Beckmans owned both a grand piano as well as a pump organ and everyone enjoyed singing. 


The Beckmans are also credited with installing one of the first telephones in the city, which meant there weren’t many locations to call. The Beckman phone in the harness shop connected to the family home on Loomis Street, with vibrating screens on each side as alerts. The family story is that Philip could yank on the wire at the shop which vibrated at the house so his wife knew he was on his way home for lunch. 

On the Riverwalk where Chicago Avenue dead-ends at Main Street, there is an iron trough-turned-fountain. While the facts are still being debated, it is likely that the horse trough was originally erected by the Beckman family. An advertisement in the 1886 Hollands Business Directory points out that the Beckman harness shop is “Near the Fountain” and the Naperville Area Farm Families History recalls that Philip established a horse trough in the street near his shop for customers and others to water their horses. 


According to Beckman family lore, when Philip passed on in 1910, his children presented the iron trough to the city as a replacement for the original. Once horses no longer strolled through downtown Naperville, the trough was removed, served as a flower planter for a time, and was re-installed at a fountain on the Riverwalk in 1981. Check it out the next time you are strolling along the DuPage River at that plaza! 

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Full disclosure:  Writing for Sprocket Websites is my day job, so if you have questions about digital marketing, I'm happy to help!

 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

 

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