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Monday, August 19, 2019

Kate's Brief History

Using Tech for Book Marketing

Don and Kate Gingold

 

Kate and husband Don have been building websites since 1996 for all sorts of clients, including authors.

As the Internet has evolved, producing books and marketing them has become much more complicated. Whether traditionally-published or self-published, authors today need to know their way around websites, blogging, social media and other online marketing tools.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs, small- to medium-business owners and not-for-profit directors. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Frequently Kate also writes about tips specific to authors, some of which are available here.

Just-for-Authors Website

Author Website

There are so many website options out there today. You can spend $10,000 or build one for free. And it's tough for most folks to figure out how much website they really need. 

Sprocket Websites put together an website package that provides a custom solution for an author's specific needs. We know what's important to successful book marketing so we made it easy to upload book images, summaries, reviews and of course, sales links. There's a calendar and a blog tool as well.

Check out all the details and you'll see why this is the perfect website for author success.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.


 

Short Posts of Historic Facts and Events in Illinois

Published on Wednesday, April 17, 2019

Naperville Art: A City in Transit


On the southwest corner of the Washington Street and Chicago Avenue intersection is a large mural called “A City in Transit.” Celebrating our city’s “evolution of travel.” it was painted in 1998 by Hector Duarte and Mariah de Forest, two prolific Chicago muralists from the Taller Mesitzarte workshop and gallery.

Folks don’t travel on the DuPage River as much as over it, so a couple of bridges are illustrated. There’s also bit of the Old Plank Road which was originally a Native American trail and now is Ogden Avenue/Route 34.

1865 wooden bridge at Washington Street with 1856 stone bridge on Main Street beyond

Because of investments in the Plank Road, Naperville first refused a railroad before  eventually agreeing. In the mural, the Chicago-to-Denver Zephyr is shown waiting at the station.

Many of the buildings sport signs to help identify them. The Pre-Emption House is one and the Naperville Creamery is another.

Walter Fredenhagen started making Frozen Gold ice cream in the 1930s. With partner Earl Prince, he launched Prince Castle ice cream shops, like the one in the mural, which became the Cock Robin ice cream chain. Fredenhagen Park is now where Naperville’s Cock Robin was located, just steps away on Washington Street.

Other signs name the myriad of garages, gas stations and motor companies that used to be downtown, although that may seem strange to us today. At one time, Jimmy’s Grill was one of several gas stations and there were five different car dealers in the middle of town. Clyde Netzley opened his garage in the 1920s and later operated a Chrysler dealership just across the street from this mural where the River Square shopping center currently is.

Painted high on the wall is the Lima Lima Flight Team whose yellow T-34s were once a common sight for flyovers during parades and other occasions. The club was organized in 1975 by some folks out at the Naper Aero Club whose FAA designator, LL-10, gives them their name. Many of the original Lima Lima pilots have retired or moved away, but the team is still active and flies in airshows across the country.

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