Background Color:
 
Background Pattern:
Reset
Search
Short Posts of Historic Facts and Events in Illinois

18

Jun

2014

Naperville Marketing History

When perusing the Holland Business Directory of 1886, the first of its kind in Naperville, you are immediately impressed with how genteel the advertisements are.

Certainly humans have been advertising since probably forever. Caterwauling peddlers are part of our history and are still present today in certain bazaars and marketplaces.

Of course now the caterwauling doesn’t stay in the marketplace. Advertisements show up in our mailboxes, on our televisions, along our highways and on the phone in our pockets.

Modern marketing isn’t actually all that old. Mass manufacturing in the late 1800’s and relative prosperity in the early 1900’s was the impetus for the swell in merchant advertising.

Today’s business owner might want to keep in mind comments about marketing made in 1926 by President Calvin Coolidge:

“Advertising ministers to the spiritual side of trade. It is a great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of regeneration and redemption of mankind.”

Now that’s a refreshing spin on marketing we should all get behind!
Comments (0)
Number of views (498)
Article rating: No rating
Read more

Categories: Brief History

Tags:

16

Apr

2014

Businesses that Reach across the Decades


 While we in Naperville enjoy our reputation as active members of the Illinois Technology and Research Corridor, we also love our history. So it’s no surprise that our business community reflects the same innovation and traditional ties.


Historically, woodworkers who normally crafted furniture and cabinetry also made coffins when the need arose. Serving as the community’s undertaker became a logical second profession.






In the early twentieth century, undertakers could be counted on to have a vehicle long enough to transport a body on a stretcher, so their hearses often pulled double duty as the city’s ambulance service as well.


Oliver and Arthur Beidelman were brothers who worked for their uncle Fred Long and Long’s partner Peter Kroehler at their furniture and under-taking business on Washington and Jackson.




At one point a chapel was added to the building specifically for funeral services. The Fitness Experts are currently in the chapel’s ground floor.

Oliver’s  son took over the funeral parlor operations with partner John Kunsch and his granddaughter continues to run the family furniture business.


Charles Friedrich was another such furniture maker and undertaker who had a shop on Jefferson Street. In the 1930’s he moved his business to Henry Durrand’s expansive home on Mill Street. Friedrich’s son Ben continued operating the funeral home after his father died and eventually hired an assistant in 1967 named Ray Jones.


After Ben Friedrich’s passed, Jones purchased the business, adding his name to
Comments (0)
Number of views (449)
Article rating: No rating
Read more

Categories: Brief History

Tags:

RSS
First78910111213141516
Using Tech for Book Marketing

Don and Kate Gingold

 

Kate and husband Don have been building websites since 1996 for all sorts of clients, including authors.

As the Internet has evolved, producing books and marketing them has become much more complicated. Whether traditionally-published or self-published, authors today need to know their way around websites, blogging, social media and other online marketing tools.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs, small- to medium-business owners and not-for-profit directors. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Frequently Kate also writes about tips specific to authors, some of which are available here.

Just-for-Authors Website

Author Website

There are so many website options out there today. You can spend $10,000 or build one for free. And it's tough for most folks to figure out how much website they really need. 

Sprocket Websites put together an website package that provides a custom solution for an author's specific needs. We know what's important to successful book marketing so we made it easy to upload book images, summaries, reviews and of course, sales links. There's a calendar and a blog tool as well.

Check out all the details and you'll see why this is the perfect website for author success.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.