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Tech Tips for Author Marketing

15

Apr

2018

Choosing Your Author Presentation Topic

A presentation is a super tool to have in your author marketing toolbox. As we’ve discussed before, it establishes your credentials as an author and as an authority on your book’s subject or theme. A presentation is also an opportunity to make a personal connection between you and your readers that will lead to support and sales. 

So now that we’ve established that you should have a presentation, the question becomes:  “What should I be presenting?”

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15

Mar

2018

Facing Your Presentation Jitters

A pastor I knew, who gave sermons every week for decades, insisted that public speaking gets easier with practice.

Not so much, in my opinion.

But I truly believe in the opportunities that are created when authors physically get in front of their readers and I continue to do presentations even though I still get major jitters in the days before every speaking event. If you don’t think you can face doing presentations, read on for my tips to help manage your butterflies.

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15

Feb

2018

Why You Should Have Your Own Author Presentation

Yes, it’s totally unfair that folks who like to create worlds in their own minds should ALSO have to deal with the real world, but that’s just the way it is. People respond to what’s happening at the particular moment of experience and they respond especially to anything that smacks of celebrity.

That, in a nutshell, is why you want to have your own author presentation.

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15

Jan

2018

Practice Your Answer BEFORE the Question

Sure, some folks are naturally outgoing and entertaining, but that’s frequently NOT true of writers. After all, that’s why we’re sitting alone at home in front of our computers instead of in rehearsal at the local theater. So when it’s time to talk to people at an author fair or, even worse, at an interview, we panic.

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15

Dec

2017

What to Bring to an Author Fair

While most libraries, schools and bookstores are super hosts when they hold an author fair, you’ll be more relaxed and a better guest if you aren’t stressing over making change or having a coughing fit. Below is a list of things to pack in your Author Fair Bag that will let you be the awesome person you want your readers to remember.

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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Get a website like this one for your books. Choose your colors, add your own banner photos and book covers. Update your own blog posts and event details. Email Sprocket Websites and we'll send you details. 

Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

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The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

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