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Tech Tips for Author Marketing

15

Sep

2017

The Pros and Cons of Author Fairs

Author fairs are a mixed bag. Some folks avoid them while others spend serious tire tread attending them. Newer authors especially may be wondering whether they should make the effort to find and attend them. Here is one author’s opinion:

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15

Aug

2017

Simple Google Analytics: Looking at the Pages Report

Google Analytics sounds complicated -- and it is -- but since it will help you reach your reading audience, every author should have and use Analytics. But let's simplify by looking at just a couple of reports and ignoring the rest. 

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15

Jul

2017

Use Google Analytics to Find Your Audience

Authors may know the audience for their book well, but that doesn't neccesarily mean they also know the audience for their online marketing. Fortunately, Google Analytics, a free tool anyone can use, has a report that makes it easy for writers to find out where their audience is hanging out so they can plan on getting in front of the right people. 

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15

Jun

2017

An Author’s Basic Google Analytics Report

Stereotypically, authors work with words rather than numbers. Of course there are plenty of wordsmiths who are also comfortable with figures, but lots of authors still steer clear of anything that sounds too much like math. Google Analytics does have numbers involved, but you shouldn’t be avoiding it.

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15

May

2017

Why and How to Tag People on Facebook

The stereotypical author writes alone in their room and shies away from making contact with other people. Of course there are plenty of outgoing authors, but for many of us, socializing is still scary and something to be avoided. Online contact can be much easier for the introvert, but even so, folks have a hard time being social on social media when it comes to marketing their books.

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Using Tech for Book Marketing

Kate Gingold from Sprocket WebsitesKate has been building websites with her husband Don since 1996 for all sorts of clients, including authors.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs and small-business owners. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Kate is an author herself. She writes books on local history, including the award-winning "Ruth by Lake and Prairie," a fictionalized account of the true story of Great Lake pioneering to the shores of Chicago and beyond to found Naperville, Illinois. 

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Ruth By Lake and Prairie

Just-for-Authors Website

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Marketing Author Interview

Following a presentation for In Print Professional Writers Group, Kate's husband (and publisher!) Don was interviewed by author Louise Brass for WBOM Radio. During the conversation, Don shared many of the marketing tips from his presentation. You can listen to it online here.

The Sprocket Report

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.

The Sprocket Report